Peter Rabbit Adventure Playground opens at Willows Activity Farm

PUBLISHED: 10:19 03 April 2016 | UPDATED: 10:22 03 April 2016

Peter Rabbit Adventure Playground at Willows Activity Farm

Peter Rabbit Adventure Playground at Willows Activity Farm

Archant

A new Peter Rabbit Adventure Playground has opened at Willows Activity Farm in Hertfordshire.

Ron Allen, Andrew Wolfe, Willows chief executive, and Thomas MerringtonRon Allen, Andrew Wolfe, Willows chief executive, and Thomas Merrington

Marking 150 years since the birth of Beatrix Potter, the author of the original Peter Rabbit books, Penguin Ventures, Silvergate Media, Willows and Lappset are proud to present the playground – the first of its kind in the world.

The highly-anticipated themed adventure play area officially opened on Saturday, April 2 at Willows in London Colney.

More than £1million has been invested in developing the new tourist attraction and re-theming the site in Coursers Road, which incorporates the natural landscape and state-of-the-art interactive technology in a safe and wholesome environment.

Willows also welcomes the stars of the critically-acclaimed animated CBeebies series Peter Rabbit, including Lily Bobtail and Beatrix Potter’s radish-loving mischievous bunny himself, who will be meeting and greeting visitors daily.

The countryside setting surrounding Willows has been used to support outdoor climbing frames as well as slides and rope walkways at the Peter Rabbit Secret Treehouse and the Benjamin Bunny Treetop Adventure.

The equipment is designed to encourage children to explore and be adventurous, just like the characters in the stories.

Peter Rabbit Adventure Playground at Willows Activity FarmPeter Rabbit Adventure Playground at Willows Activity Farm

Other features at the St Albans farm attraction include the Jeremy Fisher Music Pond, where children can jump on lily pads to hear musical sounds and guess the instruments, and the Mr Bouncer Great Invention, a sensory gaming activity to help them to learn about numbers and colours in a fun and active way.

Andrew Wolfe, chief executive of Willows, said: “We’ve always been committed to improving the quality and range of activity at Willows but this is by far the biggest and most exciting.

“We can now invite our visitors to enjoy a day with one of the most famous children’s characters in history.”

Peter Rabbit Adventure Playground at Willows Activity FarmPeter Rabbit Adventure Playground at Willows Activity Farm

Mr Wolfe added: “This is something completely new for local families to enjoy – the first ever Peter Rabbit Adventure Playground in the world.

“We’re proud to open in the year of the 150th anniversary since the birth of Beatrix Potter, author of the original Peter Rabbit children’s books, and we’re delighted that we are able to bring them to life for the next generation.”

Thomas Merrington, head of product development at Penguin Ventures, said: “The Willows brand fits seamlessly with ours and we’ve worked together to create an experience true to the Peter Rabbit values.

“It really feels as though you are stepping into Peter Rabbit’s enchanting world.”

The playground has been built in partnership with Silvergate Media, the co-producers and global licensing agent of the CGI animated TV series Peter Rabbit, and Lappset Creative, a leading manufacturer of themed activity attractions.

Johan Granholm, director of Lappset Creative, said: “The new area is designed to engage young imaginations, championing curiosity, camaraderie and discovery – we know that parents and children alike are going to love it.”

* For more information visit www.willowsactivityfarm.com

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