New Peter Rabbit attraction coming to Willows Activity Farm near St Albans

PUBLISHED: 12:42 30 September 2015 | UPDATED: 12:42 30 September 2015

Harry Kassel, three, reading a book to three-year-old Jessica Nicholls alongside soon-to-be residents at Willows Activity Farm – Peter Rabbit and Lily Bobtail

Harry Kassel, three, reading a book to three-year-old Jessica Nicholls alongside soon-to-be residents at Willows Activity Farm – Peter Rabbit and Lily Bobtail


A new £1million Peter Rabbit themed children’s play area is planned for Willows Activity Farm near St Albans.

More than £1million will be invested at the popular farm attraction in London Colney to construct a major themed adventure play area featuring the much-loved Beatrix Potter children’s character.

Willows, in Coursers Road, today (Wednesday) announced plans for the ‘Adventures with Peter Rabbit’ zone, which will open to the public on April 2 next year.

Centred on the cute stars of the animated CBeebies series, it is the first Peter Rabbit themed adventure play area of its kind.

Andrew Wolfe, chief executive of Willows, said: “We are delighted to announce Peter Rabbit’s arrival at Willows in April next year.

“We’ll be building a whole new adventure play area with 10 Peter Rabbit-themed activities, as well as welcoming Peter Rabbit, Benjamin Bunny and Lily Bobtail to our home.

“Willows has always been committed to offering families fun days out, and we’ve worked tirelessly with our partners, Silvergate Media and Lappset Creative, to ensure the new Peter Rabbit area will be a carefree place for younger children to learn through imaginative play and also bring a smile to the faces of the adults who will have memories of Peter Rabbit from their own childhood.”

Silvergate Media is the co-producer and global licensing agent of the CGI-animated TV series, while Lappset Creative is a leading manufacturer of themed activity attractions and play equipment.

Close to Junction 22 of the M25 in Hertfordshire, Willows is popular with families from Welwyn Hatfield and the surrounding area.

And the new attraction will include Peter’s Secret Treehouse, Mrs Tiggy-Winkle’s Kitchen and Lily Bobtail’s Nature Discovery.

Thomas Merrington, of Silvergate Media, said: “We wanted to bring Peter Rabbit to life for children who love watching the animated series.

“The new Peter Rabbit is a playful re-imagining of Beatrix Potter’s timeless children’s classic and has been a hit with parents and children alike.

“The beautiful countryside setting, coupled with their focus on wholesome, active play makes Willows the perfect place to do this.”

Next year marks the 150th anniversary of the birth of Beatrix Potter.

Of the Willows project, Mr Merrington added: “This is a fabulous way to ensure her most famous creation, Peter Rabbit, will be enjoyed for generations to come.”

As well as daily meet and greet appearances, and shows featuring Peter Rabbit and Lily Bobtail, the farm attraction will also re-theme existing adventure play activities and facilities to complement the new area, alongside a new restaurant.

Johan Granholm, director of Lappset Creative, said: “It’s been really exciting working with Silvergate Media and Willows to design a bespoke Peter Rabbit adventure play area.

“We’ll be releasing the plans soon, so watch this space.”

Willows Activity Farm will be open as normal, with its usual jam-packed programme of activities and seasonal events.

For more information visit or follow @Willows_Farm on Twitter for all the latest updates.

* The new Peter Rabbit attraction is due to open in April 2016.

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