Hertfordshire to host new European Tour GolfSixes team event
A golf course on the outskirts of St Albans will host a revolutionary Twenty20-style new European Tour event.
Centurion Golf Club will host the first GolfSixes tournament on Saturday, May 6 to Sunday, May 7.
GolfSixes is a new format by the European Tour, intended to emulate the success of Twenty20 cricket and the Ryder Cup.
It is a short form of tournament golf that will feature two-man teams from 16 different nations on the European Tour.
The tournament will be played over six holes of the Hemel Hempstead Road course around a centrally located fan zone.
Spectators will benefit from a highly theatrical, immersive event which will include amphitheatre-style stands around the tees and greens, music and pyrotechnics, and player interaction.
Fans who can’t be at the tournament can enjoy full coverage by Sky Sports, including POV cameras and caddie cams, as well as an interactive digital experience with polls, user generated content and unique social media content.
Michael Duffy, sales and marketing manager of Centurion Club, said: “We are immensely proud that the European Tour has chosen Centurion Club as the place to launch this new and exciting tournament format that should prove to be a popular spectacle among golf fans of all ages and echoes the ethos of our forward-thinking club.”
Keith Pelley, chief executive of the European Tour, is eager to broaden the appeal of golf to the millennial demographic and believes that GolfSixes at Centurion Club will do just that.
He said: “I encourage everyone, whether they are a golf fan or not, to come along to Centurion Club in May and immerse yourself in an occasion which will be unlike anything else you have experienced on a golf course before.”
St Albans district councillor Annie Brewster, portfolio holder for sport, said: “I am delighted the European Tour have selected our new world class golf course at the Centurion Club to host their inaugural GolfSixes team event.
“We have a great golf pedigree as this will be the second major golf event emerging from St Albans.
“The city was the birth place of the Ryder Cup thanks to its founder Samuel Ryder, ex-mayor and local seed merchant, in 1927.
“We look forward to welcoming visitors from many nations to some historic golf in an exciting new format over the weekend in May.”
• Tickets for the event will be released online through the European Tour website soon.
Buying options and further tournament information can be found via www.europeantour.com
For more information on Centurion Club, visit www.centurionclub.co.uk
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