New sponsor for the Herts Senior County Football League

PUBLISHED: 12:24 26 October 2013

Chairman of the Herts County League Ted Collie shakes hands with new sponsor CEO of HertSavers Credit Union Tony Bailey

Chairman of the Herts County League Ted Collie shakes hands with new sponsor CEO of HertSavers Credit Union Tony Bailey


The Herts Senior County League has a new sponsor. HertSavers Credit Union has become the official sponsor of the league (HSCL) for the 2013/14 football season.

The partnership between the credit union and the league represents a unified desire to help people in the Hertfordshire community.

The league will be known as the HertSavers Senior County League for the duration of the sponsorship, which may be extended to the 2014/15 season.

HertSavers Credit Union is a not-for-profit organisation that exists to help people who live and work in Hertfordshire manage their finances by offering ethical savings and affordable loan services.

Bob Brewster, vice president of the HSCL, was drawn to HertSavers Credit Union as a possible sponsor for the league due the organisations ethical nature.

Mr Brewster said: “I was negotiating with several companies for the league sponsorship. HertSavers were unable to match the commercial companies financially, however we all decided that HertSavers best represented our ethics, and we are all delighted to have formed this agreement.”

The HSCL has a proud history dating back to 1898. The league has a current membership of 39 clubs entering 67 teams organised into senior, reserve and development sections. Additionally, with the support of Herts FA, the HSCL has merged with the Herts Inclusive Football League, a competition that provides football for people with a broad range of learning and physical disabilities.

The new inclusive league also attracted HertSavers Credit Union to sponsoring the league. Tony Bailey, HertSavers CEO, said: “Many people assume that our services are only for those in severe financial difficulty.

“We’re actually a beneficial service for ordinary families looking to save and borrow. In particular families with a disabled member that may be in receipt of disability benefits. When Mr Brewster mentioned the inclusive league we were very interested as not only did the commitment fit into our brand of helping the community, but we could also raise awareness of our services to these people.”

If successful, HertSavers can choose to continue to sponsor the league for the 2014/15 season as part of the sponsorship agreement.

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