Welwyn Hatfield Times backs £15 million Local Business Accelerators campaign

PUBLISHED: 11:14 03 October 2012 | UPDATED: 11:22 03 October 2012

Barry Hunt, Tamara Cianfini, Lucy Cooney

Barry Hunt, Tamara Cianfini, Lucy Cooney


A CAMPAIGN is being launched today (Wednesday) to give local businesses across the country a £15m boost.

For the second year running, The Welwyn Hatfield Times backing the Local Business Accelerators (LBA) campaign, launched today (Wednesday) by the Newspaper Society.

It sees businesses between one and five years old compete to win a free ad campaign in their local paper, plus mentoring support from business leaders.

Calculated across all regional titles participating, the prize is estimated at around £15m.

The most promising businesses will then go forward to a national competition to win a year’s mentoring from LBA ambassador Deborah Meaden and an advertising campaign devised by a top creative ad agency.

The competition is also being backed by Prime Minister David Cameron and the Governor of the Bank of England Mervyn King,

Deborah Meaden said: “With last year’s LBA having demonstrated the unique power of local and regional press to provide a meaningful boost to promising young businesses, I am delighted to be supporting the initiative once again.

“The campaign provided tangible examples of the real contribution that local newspapers can provide to young businesses across many different sectors, accelerating their development.

“Enterprise and entrepreneurism is more important than ever before and I look forward to finding another young business to mentor and drive forward.”

Prime Minister David Cameron said in a statement: “The LBA campaign has provided tremendous support to fledgling businesses across the country and I am delighted that it will be running for a second year.

“Local newspapers play a vital role in their communities and are uniquely placed to support small businesses, giving them the boost that they need to grow, which is good for local areas and good for the economy as a whole.

“I hope more young businesses put themselves forward over the coming months and get involved with this innovative scheme, which rewards entrepreneurship and creative thinking in business.”

Last year’s winner in Welwyn Hatfield was Tamara Cianfini, owner of hypnobirthing antenatal programme BirthEasy.

The mum-of-two won three months’ worth of free advertising in the WHT and free business mentoring from Hertfordshire social media coach Lucy Cooney.

“It’s a great opportunity to really spread the word about what I do,” she said at the time.

To enter the LBA competition, click on the link above.

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