SHOPPERS who ‘go yellow’ at a WGC supermarket will be doing their bit to help hospice patients.

Morrisons has adoped Help the Hospices as its charity of the year and, in a bid to raise �1m, is incorporating the colourful theme – including staff wearing yellow T-shirts – at its 400 branches across the country.

And representatives of WGC-based Isabel Hospice were invited to the Black Fan Road store for the official launch.

Brenda Bullock, of Roseacre Gardens, WGC, was the first shopper to donate in store.

She said: “My husband had leukaemia, so I always like to donate to cancer charities such as Isabel Hospice.”

Lisa Seccombe, director of fundraising at the hospice, said “Our ethos at Isabel Hospice is to care for the whole person, not simply their illness. We nurse local people with terminal cancer at our 16-bed in-patient unit, as well as at our three day-hospices and in patients’ own homes.”

She said: “Every donation made by Morrisons customers to Help the Hospices is hugely valued.

“It costs around �335 per patient to provide specialist palliative care for 24 hours. The running costs for Isabel Hospice this year are around �4.8m, of which we need to raise around �2.5m from charitable sources.”

Mike Palfreman, director of fundraising at Help the Hospices, said: “We are delighted to be Morrisons’ charity of the year.

“We look forward to working with Morrisons to make the �1m target a reality so that everyone facing the end of life can receive the best possible care.”