Welwyn Garden City residents are more than a Lidl annoyed!

PUBLISHED: 13:44 05 August 2008 | UPDATED: 23:08 06 January 2012

The sign in question at the Moors Walk parade

The sign in question at the Moors Walk parade

A 'GROTESQUE' sign, which illuminates a street at night, is out of keeping with the rest of the area, according to residents who want it removed. Two signs advertising the new Lidl store on the Moors Walk parade in WGC stand alone, 200ft from the shop. Ne

A "GROTESQUE" sign, which illuminates a street at night, is out of keeping with the rest of the area, according to residents who want it removed.

Two signs advertising the new Lidl store on the Moors Walk parade in WGC stand alone, 200ft from the shop.

Nearby resident Will Davis told the WHT the offending signs set a "dangerous precedent".

He said: "If the council has allowed these signs outside the shops at Moors Walk, who knows what is to come for the rest of Welwyn Hatfield.

"We have six shopping parades around the area, you wouldn't expect or hope to see a sign like this outside them."

Mr Davis, of Hardings and a member of the Panshanger Residents' Group, has written a letter, co-signed by a number of neighbours, to Welwyn Hatfield Council explaining his concerns.

"They impact on the public amenity and character of the area and breach local advertising guidelines in our view," he said.

"The Welwyn Hatfield Council report claims they would respect the character of the immediate surrounding area. Anybody with eyes in their head can see this isn't true."

Mr Davis, 43, added: "The planning application was inaccurate in some respects and this was not picked up by the council.

"Contrary to planning rules, the dwelling closest to the signs was not consulted about the application and neither were residents.

"The delegated report claims the Oak Tavern pub sign as an existing equivalent sign.

"It is not, their sign is a few feet from the pub and is smaller, and is in keeping with national pub tradition.

"Everyone agrees the signs are an eyesore. It's about time we got it sorted."

A council spokesman said: "A report was written by officers from the planning department following an application by Lidl for two signs outside its branch.

"The signs have advertisement consent and do not contravene the planning regulations.

"The council is aware of an open letter of complaint about the Lidl signs and we are currently investigating the points raised.

"We expect to respond to the open letter after this investigation has taken place.

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