Welwyn Garden City Morrisons sells 25p oysters in run up to Valentines

PUBLISHED: 11:04 08 February 2016 | UPDATED: 11:04 08 February 2016

Morrisons in Welwyn Garden City has announced it is selling oysters for 25p each

Morrisons in Welwyn Garden City has announced it is selling oysters for 25p each

Archant

Morrisons in Black Fan Road, WGC, is to sell fresh British Pacific Oysters for just 25p each in the run up to Valentine's Day.

The price is that of an average cod fish finger.

Morrisons in Welwyn Garden City has announced it is selling oysters for 25p eachMorrisons in Welwyn Garden City has announced it is selling oysters for 25p each

Recent research by Morrisons has identified that nearly two thirds of Brits have never eaten an oyster, even though 2,300 tonnes will be harvested in Britain this year.

Fifty per cent of Britain’s oyster harvest is now exported to the continent every 12 months.

Chris Stafford, general manager at Morrisons in WGC, said: “We want to make oysters completely affordable and available for everyone in Welwyn Garden City to try. Each of our Pacific Oysters cost little more than a fish finger to buy. And if anyone is uncertain on how to serve and eat them, then just ask one of our store’s fishmongers – who are experts on oyster preparation and cooking and who will be on hand to help!”

Morrisons will be stocking live Pacific Oysters, which are cultivated on the West Coast of Scotland and Ireland.

Each oyster will weigh approximately 60g.

They will be available in all stores as a six-pack in the fresh fish section, and as single oysters in stores with stand-alone fish counters.

Morrisons fishmongers can shuck and prepare individual oysters, should customers so wish.

The shellfish will be sold at 25p for one week by the retailer in the run up to Valentine’s Day - from Monday 8th until Sunday 14th February.

It is expected that the product, a known aphrodisiac, will be bought by couples wishing to prepare a romantic dinner for a night in.

The Morrisons research also revealed that 25 per cent of people said they’d never tried an oyster due to the perceived ‘expensive’ price, with 44 per cent saying they didn’t want to waste money on something they may not like.

In addition, a fifth of people thought they’d never shopped anywhere that sold them.

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