Welwyn Garden City man's two million pound TOWIE deal

PUBLISHED: 10:57 31 March 2016 | UPDATED: 14:05 31 March 2016

TOWIE star Danielle Armstrong uses social media to plug Select Fahion products

TOWIE star Danielle Armstrong uses social media to plug Select Fahion products

Archant

A businessman has told the Welwyn Hatfield Times how he has put together a sponsorship deal for television's The Only Way is Essex worth more than £2 million.

Eclectic Media boss Liam RobertsonEclectic Media boss Liam Robertson

Forner Stanborough School pupil Liam Roberston, 27. brokered a deal that has massively boosted sales for women’s clothing store chain Select Fashion, thanks to its exposure on the “scripted reality soap opera”.

He convinced the London-based Turks who run Select Fashion it had the ideal target audience - women between 16 and 34,

For the full story, see the Welwyn Hatfield Times, on sale in in shops.

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