Welwyn Garden City cinema goes digital
PUBLISHED: 19:26 19 August 2012
WGC’s cinema will now be able to compete with the big boys at Hatfield and Stevenage with the introduction of a digital projector.
The Campus West’s Hawthorne Theatre will be showing new blockbuster films on their release and 3D hits too within the next few weeks.
General manager Mark Woolman said the upcoming installation of a digital cinema projector on September 17 allows them “to take films on a first run basis – so opening with us the same week as they would with a multiplex”.
He added: “We have been finding for some time that new release movies are only coming out in digital formats and that has stopped us from programming fully in the way we would like.
“It is especially noticeable with art house and independent movies as the cost of making up several 35mm prints is often prohibitive.
“But now we can have access to a huge variety of film and our audience can continue to enjoy a wide-ranging programme.”
The old romantics at the WGC cinema won’t be ditching their old 35mm and 16mm facility (pictured) though.
“Why retain the old projectors? The answer is simple: versatility. There is a quality to film that you just don’t get with the pristine image digital affords,” said Mark.
“We want to be able to keep the benefits of traditional film so as to show the widest possible range of films in the manner best suited to them.”
The first film shown digitally will be Jo Nesbo’s Jackpot, noir cinema from Norway, so expect some black humour!
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