Welwyn clothes store reopens after flood

PUBLISHED: 09:20 13 February 2011

Val Studholme, Karen Green, Marie Fox and Georgina Boon of Susu

Val Studholme, Karen Green, Marie Fox and Georgina Boon of Susu

Archant

A BOUTIQUE ladies’ clothing store enjoyed a flood of a different kind as it reopened following a forced closure due to a burst water pipe.

The new interior of Susu

Susu reopened the doors to its Welwyn store on Wednesday with a stylish champagne reception, as customers flocked to see the new refit.

The High Street business – which counts Strictly judge Alesha Dixon among its loyal customers – was forced to close last month when a water meter burst in the offices above the store, flooding the shop floor and wrecking thousands of pounds worth of clothing and accessories.

The remaining stock that survived was taken to the other Susu store in Radlett, while builders refitted the soggy Welwyn unit.

But it seems the enforced closure only whetted customers’ appetites for the anticipated refurbishment, as they packed the store and sipped on bubbly during the grand re-opening.

Speaking on their first day back in business, Georgina Bull, who runs the company with her mother Susan, said: “It’s been brilliant, we’ve been really busy. There were people banging on the door before we opened wanting to come in, and we haven’t had a quiet moment since.

“Lots of people have been very supportive, telling us how much they missed us since we closed and how the village hasn’t been the same without us.”

Georgina described the new facelift as “very contemporary, fresh and bright”.

“It’s looking fantastic,” she said. “I wouldn’t say it’s completely new, but it looks more up to date.”

* Susu is offering 20 per cent off all new Spring collections for mailing list customers until the end of February. Call 01438 718 161 or click on the link above.


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