University of Hertfordshire study says wear a skirt for a successful career

PUBLISHED: 16:34 29 September 2011 | UPDATED: 10:09 30 September 2011

A woman in a skirt

A woman in a skirt

Archant

WOMEN who wear a skirt will have a more successful career than those who wear trousers.

That’s according to latest research by the University of Hertfordshire which looked at how much clothing influences our first impression of someone.

The study, led by professor Karen Pine and Ben Fletcher of the School of Psychology, asked more than 300 participants to make a four second ‘snap judgement’ on eight separate images of women, in either trouser suits or skirts.

The participants were asked to rate the images (where the faces had been blanked) on five criteria – confidence, success, trustworthiness, salary and flexibility – and the women dressed in skirts came out top.

Carried out in conjunction with Mathieson & Brooke Tailors, the research also asked people to judge men in a made-to-measure suit, compared to an off-the-peg equivalent; the more expensive was the winner with twice as many people judging him to be more confident, successful, flexible and a higher earner.

Professor Pine said the results were “big news for the fashion industry and certainly highlights the importance of good tailoring”.


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