A CAMPAIGN to tackle drink driving during the World Cup has been launched in Hertfordshire.

Posters, flyers and information packs are being distributed to motorists, pub landlords and businesses across the county by the Hertfordshire Strategic Road Safety Partnership, reminding people of the consequences of drinking and driving during this summer’s World Cup in South Africa, which kicked off today (Friday).

The partnership, which includes representatives from Hertfordshire Constabulary, the county council and fire and rescue services, have also teamed up with local football clubs to provide advice on how to get home safely after a game.

And chief inspector Donna Pierce, of the road policing strategy, warned motorists thinking about driving after consuming alcohol to think again.

“While we don’t want to discourage people from getting into the spirit of the competition, it’s important everyone can enjoy the World Cup safely,” she said.

“There’s no excuse for drink driving. We’ll be present round the clock to take robust action against anyone who threatens their own and others’ safety – so if you do try to get away with drinking before getting behind the wheel, there’s a very good chance you’ll be caught.”

County Councillor Stuart Pile, executive member for highways and transport, added: “I certainly hope we have something to celebrate this World Cup, but please give a thought to how you’re getting home after each game.

“If you’re going to be drinking when watching a match, get a licensed taxi home, arrange for one of your party to be a designated driver or stick to soft drinks – it’s simply not worth the risk.”