‘Drinking and driving don’t mix’ – make it none for the road this Christmas urges road safety charity

Don't drink and drive

Don't drink and drive - Credit: Archant

With the party season upon us, a Welwyn Garden City-based road safety charity has launched its Christmas anti-drink drive campaign.

IAM RoadSmart's 'Zero will make you a hero' campaign

IAM RoadSmart's 'Zero will make you a hero' campaign - Credit: Archant

IAM RoadSmart, which has relocated its headquarters to Welwyn Garden City, is recommending that drivers should drink no alcohol at all if they are getting behind the wheel this Christmas.

And the organisation is urging revellers to make the designated driver of the group the ‘Hero of the Road’.

The UK’s largest road safety charity maintains there is no true safe limit as to when a small amount of alcohol becomes risky.

IAM RoadSmart's 'Zero will make you a hero' campaign

IAM RoadSmart's 'Zero will make you a hero' campaign - Credit: Archant

Alcohol affects different people in different ways, depending on a variety of factors, not least age and build.


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Sarah Sillars, IAM RoadSmart’s chief executive officer, said: “Our Christmas drink drive campaign is all about giving people a clear message – there is no point in drinking up to the limit and thinking everything will be fine.

“There can only be one guideline – drinking and driving don’t mix.

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“We also want to make sure that in a group of friends, the designated driver is recognised as the hero of the road.

“It is down to him or her that we can all travel safely on the roads.

“They are making sure we spend the festive season celebrating with our families – and not in the Accident and Emergency ward or worse.”

RoadSmart also calls on groups of friends to reward the designated driver, who often feels excluded from a party of people when out on the town, with a free meal to make them feel a ‘hero of the road.’

And to give that designated driver and their guest a pat on the back, IAM RoadSmart is offering afternoon tea at The Savoy in London as a competition prize.

All entrants have to do is tweet a picture to the IAM RoadSmart Twitter page using the hashtag #herooftheroad, showing the designated driver being celebrated by his or her group of friends.

The charity has put together a series of sobering statistics and a set of real-life case studies from IAM RoadSmart’s Driver Retraining Academy to make the point that drink driving can wreck lives forever.

Did you know?

• There were 35,000 drink-drive offences recorded in the first nine months of 2015.

• The total number of drink-drive related accidents of all severities was 5,620 in 2014.

IAM RoadSmart’s Driver Retraining Academy has also renewed calls for drink drivers who are referred to a drink drive rehabilitation course to be made to opt out from, rather than opt in to attending a course, in a bid to ensure more of these motorists benefit from the life-saving education they offer.

Sarah Sillars added that it is vital that as many people convicted of a drink drive offence go on to take a drink drive rehabilitation course as possible.

“Evidence shows that participation in a drink driving rehabilitation course reduces the risk of reoffending and individuals who take our own course consistently say that they never realised the risks before participating,” she said.

“Driver education, while essential, can be challenging because it can be difficult to reach the right audience.

“Working with those who are already passing through the legal system is a no-brainer.”

• IAM RoadSmart’s designated driver competition runs from Monday, December 5 to January 8, 2017.

Entries can only be made on Twitter, submitted to the page @IAMRoadSmart and should use the hashtag #herooftheroad

• IAM RoadSmart’s dedicated webpage for drink drive information can be found at www.iamroadsmart.com/drink-drive

• For more road safety advice, visit the Welwyn Hatfield Times’ Be Road Safe page.

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