Traffic campaign launched today

PUBLISHED: 07:02 12 January 2009 | UPDATED: 22:24 26 October 2009

STREETLIGHTS on the side of a road means the speed limit is 30mph. That is the message the Hertfordshire Safety Camera Partnership is aiming to get across to drivers to make the roads safer. The Streetlights Mean 30 advertising campaign, set up across the

STREETLIGHTS on the side of a road means the speed limit is 30mph.

That is the message the Hertfordshire Safety Camera Partnership is aiming to get across to drivers to make the roads safer.

The Streetlights Mean 30 advertising campaign, set up across the eastern region, started on Monday.

Promotional material can be found on the back of buses and on car park tickets.

The campaign aims to improve compliance with 30mph limits, making the roads safer and cutting the number of drivers caught speeding.

Feedback received from motorists shows many are not aware that when they drive on a road with a regular system of streetlights, the speed limit is 30mph unless there are signs indicating otherwise.

Furthermore, Government rules do not permit 'repeater signs' to be erected - signs are only present at the start of a 30mph zone, and the limit remains that until signs show otherwise.

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