Textile firm wins 2012 Olympics contract

A HOME furnishing company is among some of the Hertfordshire businesses to have won lucrative supply contracts for the 2012 London Olympics

The Ashley Wilde Group has won the license to produce official home textiles for the Games – one of 108 contracts to be awarded to a Hertfordshire-based company through brokerage service CompeteFor.

It is the latest coup for Welham Green-based Ashley Wilde, which already boasts designer ranges with Kylie Minogue, Twiggy, Zhandra Rhodes and Kirsty Allsopp.

Finance director Robert Goldwater said: “We felt registering on CompeteFor would be a positive step.

“Ashley Wilde did not have significant experience with a procurement process of this type, so we utilised Business Link support to ensure we were business ready for CompeteFor.


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“When the home textile license was advertised, we completed an analysis of whether the opportunity was appropriate for us and, with our extensive experience of licensed products, felt it was worth bidding for.

“We now have products in the London 2012 shop and look forward to producing more exciting products in the near future.”

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Contracts worth approximately �250 million will be available through CompeteFor during 2011, ranging from the supply of podiums, costumes and furniture to professional artists and performers.

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