Tesco buys Shredded Wheat site

PUBLISHED: 12:22 13 February 2008 | UPDATED: 22:20 26 October 2009

A Cereal Partners’ image of what might be included on the site. Picture courtesy of Darling Associates

A Cereal Partners' image of what might be included on the site. Picture courtesy of Darling Associates

CEREAL Partners has sold its historic landmark factory to supermarket giant Tesco. Home of the Shredded Wheat biscuit, which closes its doors at Easter, the site was sold in a deal worth millions. And Tesco bosses have also confirmed they now own all bu

The new Tesco site

CEREAL Partners has sold its historic landmark factory to supermarket giant Tesco.

Home of the Shredded Wheat biscuit, which closes its doors at Easter, the site was sold in a deal worth millions.

And Tesco bosses have also confirmed they now own all but a single building in the swathe of land running along Broadwater Road from Bridge Road East fronting the railway in WGC.

Cereal Partners marketed the land for sale with promotional images, showing how the protected silos could be incorporated into a development.

The design saw new homes and offices built alongside the Grade II-listed silos, which, it was suggested, could be converted into an art gallery and mus-eum.

But Tesco bosses say it is too early to speculate on what it would build on the site.

A Tesco spokesman said a superstore had not been "ruled in or out" of the plans.

He added: "It's a massive redevelopment programme which we're very excited to be part of, but it's very early days.

"We're looking at the best use for the site, it's only a mile from our head office and we're proud to be associated with WGC."

Welwyn Hatfield Council would have to approve any building plans.

A new masterplan for the area, like the one made in the 90s for the former BAe site in Hatfield, is currently on the drawing board.

It is likely to include no retail element, but feature offices, leisure facilities and new homes, according to councillor Mandy Perkins.

She said: "It's so vitally important that we protect the vitality of the town centre.

"I would be against any retail development on the site.

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