Shredded Wheat site under microscope

PUBLISHED: 14:39 02 April 2008 | UPDATED: 21:19 26 October 2009

Shredded Wheat site

Shredded Wheat site

RESIDENTS are being given the chance to shape the future of the site on which the Shredded Wheat factory stands. Most of the land along Broadwater Road is owned by Tesco and fears have been voiced the retail giant will want to develop a superstore there.

RESIDENTS are being given the chance to shape the future of the site on which the Shredded Wheat factory stands.

Most of the land along Broadwater Road is owned by Tesco and fears have been voiced the retail giant will want to develop a superstore there.

But, as the planning authority, Welwyn Hatfield Council will have the final say on what development can take place.

The council has drawn up a proposed masterplan and is now looking for the public's input.

The masterplan goes on display from today (Wednesday) at the council's offices in Campus East, the Campus West library and Woodhall library, on Cole Green Lane, all in WGC.

A council spokeswoman said: "The site, which was once a major industrial hub, is now predominantly redundant, as most of the industries have vacated the site, thus creating a major opportunity to find a new purpose for this extensive area.

"The draft masterplan, which will eventually be adopted by the council, establishes the type, amount and mix of development that should be delivered on Broadwater Road West."

A Tesco spokesman said: "We're already in discussions with the council and we're always interested in the public's views.

"It's still early stages but we recognise that no one use would be a suitable use of that space.

"It would be some kind of mixed-use development."

When asked if supermarket bosses hoped to build a superstore on the site, the spokesman replied: "It's too early to talk about any details at this stage.


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