Shredded Wheat factory: Updated plans unveiled for Welwyn Garden City site

PUBLISHED: 11:32 24 November 2017 | UPDATED: 12:01 24 November 2017

Artist's impression of the plans for the former Shredded Wheat site. Picture: Collado Collins

Artist's impression of the plans for the former Shredded Wheat site. Picture: Collado Collins

Archant

Welwyn Garden City residents cast their eyes over new plans for around 1,400 homes on the former Shredded Wheat factory.

Artist's impression of the plans for the former Shredded Wheat site. Picture: Collado CollinsArtist's impression of the plans for the former Shredded Wheat site. Picture: Collado Collins

Designers unveiled updated proposals for the Broadwater Road site this week, which along with the housing includes 12,858 square-metres of community space and public art.

ZM Land & Capital, the development manager for landowner Plutus Estates, hopes to transform the existing factory buildings into “a vibrant cultural and commercial hub, featuring a museum, art and leisure facilities”.

A project spokesman said: “We are proposing to increase the number of homes, most importantly affordable homes, as well as create a new civic quarter and introduce public art.

“This, together with a refined strategy for the listed buildings and community/commercial heart, will create a destination where people want to live, work and spend their leisure time.”

Artist's impression of the plans for the former Shredded Wheat site. Picture: Collado CollinsArtist's impression of the plans for the former Shredded Wheat site. Picture: Collado Collins

Planning permission was previously granted for 850 homes, of which around 6 per cent were classed as ‘affordable’, but the updated plans aim to increase that figure to “roughly 30 per cent”.

Among the specific proposals for the factory buildings is an international art centre with permanent gallery space, working and printing studios,

There will also be a digital library, restaurants, nursery and public performance space, as well as large art installations and a vintage and racing motorbike museum.

Despite the proposed homes figure rising by around 550, the commercial parking will remain the same, with residential parking increasing slightly.

Artist's impression of the plans for the former Shredded Wheat site. Picture: Collado CollinsArtist's impression of the plans for the former Shredded Wheat site. Picture: Collado Collins

However, the WHT understands that car ownership is not thought to be a necessity for people living there, given the close proximity to the train station and additional cycling provision.

The spokesman said: “As part of our master-planning exercise, we have also looked at pedestrian and cycling routes into, through and around the site and propose to encourage more environmentally-friendly travel by introducing more bicycle parking.”

He added: “Our ambitious plans include refurbishment and improvements to the current footbridge, which connects ‘The Wheat Quarter’ to the railway station and town centre.

“The works include refurbishing the structure and walkway, making the bridge fully accessible for the disabled, with the provision of a new passenger lift, and updating all the lighting across the length of the bridge from The Howard Centre.”

*What are your thoughts? Email letters@whtimes.co.uk

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