New role for Michael
PUBLISHED: 18:28 06 May 2008 | UPDATED: 21:07 26 October 2009
FORMER boss at Brocket Park, Michael Longshaw, has left the holding company to become chief executive of International Golf & Resort Management (IGRM). Mr Longshaw was responsible for the acquisition of the lease of Brocket Hall in 1996,
FORMER boss at Brocket Park, Michael Longshaw, has left the holding company to become chief executive of International Golf & Resort Management (IGRM).
Mr Longshaw was responsible for the acquisition of the lease of Brocket Hall in 1996, following the much-publicised misfortunes of Charles Lord Brocket.
In the ensuing years he managed the estate's extensive redevelopment programme and guided it through a period of growth and expansion.
Highlights of his tenure included the opening of the second 18-hole Palmerston course in 2000 and hosting the Laura Davies Invitational the year before on the Melbourne.
He also forged close links with the Old Hatfield-based Willow Foundation and developed a close working relationship with Nick Faldo.
During this period Mr Longshaw refurbished the charming lakeside house on the estate before turning it into the Auberge du Lac restaurant. Michelin starred chef Jean Christophe Novelli was at one time its celebrated Chef Patron.
In 2000 Mr Longshaw took up the position of European Director of CCA - the company which owns the Brocket Hall lease and travelled extensively, managing the company's portfolio of golf, resort and city-based properties.
At International Golf & Resort Management, which is headquartered in London, Longshaw now employs his experience of the international hotel, resort and leisure industries to deliver management and operational know-how to luxury golf and residential developments in the UK and abroad.
Since his appointment he has opened offices in Puerto Banus, Mexico City and Moscow and is currently engaged in the planning, management and operations of several five-star golf and residential developments in Morocco, Spain and the Caribbean.
He said: "International Golf & Resort Management affords me an opportunity to build a company from conception which will specialise in the development and operation of integrated golf and resort properties.
"By working in partnership with developers and investors our ultimate aim is to own and operate a network of the most outstanding golf clubs and resorts around the world.
If you value what this story gives you, please consider supporting the Welwyn Hatfield Times. Click the link in the orange box above for details.