From Paris to Potters Bar, the boutique that wants every bride to feel like a princess
PUBLISHED: 16:00 12 May 2018
A new bridalwear shop born of romance is bringing a little bit of sparkle to Potters Bar.
Koko’s bridalwear on 34 Darkes Lane opened six weeks ago and offers dresses designed by co-owner Tassos Pittas.
When he and his wife, Suat, decided to renew their vows, he never imagined his fashion and tailoring skills would be put towards a whole new business venture.
“Suat started going crazy on bridalwear,” said a doting Tassos, who graduated from the London College of Fashion. “So I designed her dress.”
After that, Suat proposed a business. Tassos would design the dresses, and she would market them and sell them.
Spotting a gap in the market, they chose Darkes Lane for their shop, and get business from all over the country thanks to Suat’s digital marketing skills.
The next plan for Suat and Tassos, who are British with Turkish and Greek Cypriot roots respectively, is to move from Enfield to Potters Bar themselves.
They also have shops in Paris and Cologne.
The couple are determined to give every woman her dream dress at an affordable price, with some starting at £1,000 - much cheaper, they say, than most designer dresses which are upwards of £7,000.
Tassos, 55, previously designed for the high street. “When you’re doing high street fashion, it’s totally different. You have to think about the pennies.”
But with his wedding designs, he can make something that is completely hand-stitched and hand-beaded.
Each dress is an ode to fairytale weddings - many with big full skirts, princess bodices, hand-beaded lace, and long trains.
If the dress on the hanger isn’t quite what the bride wants, Tassos will start sketching to come up with something designed from scratch.
Suat, 35, gets attached to each and every dress he makes and the romance that comes with it. “She gets sad when one goes,” said Tassos. “When she sees one on the bride, she’s in tears every time.”
With royal-watchers getting excited for Meghan and Harry’s big day, Tassos says he would dress Meghan in a mermaid dress with a “long, long tail,” suggesting she buck tradition and wear a nude colour rather than white.
But what he really wants is for every bride to feel like a princess. “I just want the normal girl to wear my dress and feel great, so I’m keeping the costs as low as I can.
“It’s something that she can keep and pass on to her daughter.”