Life-saving campaign launched at University of Hertfordshire
PUBLISHED: 17:00 08 March 2014
Yarn "blood drops" were suspended from trees in Hatfield to launch a new life-saving donation campaign.
More than 8,200 scarlet drops “yarn-bombed” the University of Hertfordshire to spread the message that blood does not grow on trees.
It is hoped the campaign will encourage young people aged 17 to 24 to donate after numbers have fallen in recent years.
This is a problem because donors in their late teens and early 20s are needed to replace older people who stop giving blood.
Simon Cooper, 31, a former Sherrardswood School, Welwyn, pupil, who has undergone a liver and double lung transplant said: “It is something you don’t really think about until it affects you, especially if you are young.
"It is something you don’t really think about until it affects you, especially if you are young."
“But I think it is really important that people sign up.”
The event was held last month to try to make people sign up to the blood donation register.
For more information or to book an appointment visit www.blood.co.uk or contact the NHS Blood and Transplant donor line on 0300 123 23 23 which operates 24 hours a day.