Hertfordshire brewer's new royal baby beer celebrates the birth of Duke and Duchess of Cambridge's son

PUBLISHED: 13:54 23 July 2013 | UPDATED: 14:33 25 July 2013

Heir Raiser

Heir Raiser

Archant

BREWER McMullens has a new beer to celebrate the birth of the royal baby.

Royal Baby Cheer at McMullen's Whole Hop BreweryRoyal Baby Cheer at McMullen's Whole Hop Brewery

The Duke and Duchess of Cambridge’s son is celebrated by the Hertfordshire firm with their new tipple ‘Heir Raiser’.

The pump label for the beer features a stork carrying a basket with a crown visible over the top.

And the company’s production and sales director Fergus McMullen says the light, hoppy treat is a fitting tribute to the child, who will one day be the King of England.

Mr McMullen told the WHT: “We’ve got a product that is absolutely flying out now, it is called Heir Raiser.

Hair Raiser pump labelHair Raiser pump label

“It is a bit of a joke which we think is very clever.

“It’s a four per cent very light refreshing bitter.”

And he said regulars at the firm’s Duchess of Cambridge pub, opposite Windsor Castle, had been “hoovering up” the ale to “wet the baby’s head with a decent pint”.

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