Hatfield mum launches new toddlers clothing range

A HATFIELD mum has celebrated the launch of her latest line of innovative children’s attire – with a toddlers’ fashion show.

In November, the WHT reported how mum-of-one Sophie Jonas-Hill came up with a solution to the age-old problem of quickly dressing excitable youngsters without them ending up wearing their clothes inside out and upside down – the kimonii.

A cross between a Japanese kimono and dungarees, the Kimonii wraps around the child and buttons up in the middle – your tot can be standing up while you dress them.

Such is the interest in Sophie’s creation that the 39-year-old held an official launch of her first complete Kimonii collection at Mill Green Museum last week, with a group of toddlers happily parading her designs.

“It went very well,” said Sophie, who lives with daughter Wednesday and husband Andy in Park Close, Old Hatfield.

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“The children had a really lovely time, and didn’t really seem to notice they were having their photos taken.”

Later this month, Sophie will be debuting her collection at Bubble London in Islington, a unique trade fair exclusively for children’s clothing, toys and accessories.

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Exhibitors are carefully selected from thousands of applications, and Sophie said “I’m very lucky to have a place.”

Sophie is hoping her invention eventually grabs the attention of a few well-known retailers, which could, ultimately, see the Kimonii become a high street mainstay.

“It’s got the potential to be a wardrobe staple,” Sophie said.

“It’s got more depth and versatility than normal dungarees.

“They can be dressed up so they look like a flower girl outfit, or just turned into an everyday playsuit.”

Sophie added that her flourishing business would not have been possible were it not for the input of mentor Shirley Davies, a business advisor with enterprise agency Wenta, who Sophie was put in touch with through Hertfordshire Business Link.

“I certainly wouldn’t have been this far down the line without her help, it’s been invaluable,” said Sophie.

You can see Sophie’s Kimonii collection at her Kappuke Ki Kidswear website, by clicking on the link above.

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