Hatfield mum designs new baby child outfit

WE all dream of having that ‘Eureka’ moment when we come up with an idea that we think could make us millions.

And that’s what happened for mum-of-one Sophie Jonas-Hill as she was having the battle all mums have when trying to dress their children.

First comes pulling the clothes over the child’s head, then fitting their arms into awkward sleeves and then pulling their legs down the trousers; all the time while the child is wriggling, wanting to go off and do other, more exciting, things.

Believing there must be an easier solution when dressing her daughter Wednesday Hill one day, in a lightbulb-esque flash, Sophie got to work with a bit of spare material.

After a few samples what the Hatfield woman came up with was a mix between a komono and dungarees – what she has later named the Kimonii.


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“It’s a real mix of clothes-making,” she said.

“The Japanese way of designing and making clothes is quite different to ours really, so I tried to use the best of that idea to incoporate with my idea.”

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The Fairtrade outfit is structured so that it simply wraps around the child, and then buttons up in the middle, enabling parents to easily dress their children even while they’re standing up.

Whether the Kimonii will make Sophie millions is yet to be seen. However her product is certainly unique – with a Design Registration (a fashion patent).

And the 39-year-old, of Park Close, has a strong background in fashion, being a bridal gowns maker in Brookmans Park for 10 years before she had two-year-old Wednesday.

She started that firm with her mum, after originally making jewellery and then wedding cakes.

The former Bishop’s Hatfield Girls’ pupil has used the Herts Business Link to help setup and her aim is to get a range of outfits, made using organic materials where possible.

The Kimonii itself will be priced from �28 to �42 and will make its first outing to consumers at the upcoming Frost Fayre at Hatfield House, which runs from Friday, November 19 to Sunday, November 21.

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