Making a website work for your business
- Credit: copyright ARCHANT 2017
Often when speaking about digital I get asked the question “Do I really need a website? Can’t I just use Google listings and Facebook?” My answer is always the same and almost always unpopular.
I think that today a serious business needs a website.
A business does need Google listings and social media… don't get me wrong here. But when those platforms can change the way your business appears at a moment's notice you can't seriously rely on them to be your 'home' online. Facebook changed its algorithm just over a year ago and the resulting change dented the visibility of small businesses that relied upon it as their only route to market.
Getting a website for your business is easier than ever… I am tripping over ads all the time. Businesses on TV, Youtube and social media are screaming at me to build my own website. The options are endless. Mention on a business chat room or forum that you want a website and I'm sure you will have many offers of help.
Here are few pointers:
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• Know exactly what you want your website for before you ask for a quote/start building. What do you want your potential customers to be able to do – buy online, book a test drive or reserve a table?
• Know exactly what you want the website to be found for.
- 1 GP practice vaccinated 1,000 people in first week
- 2 Two people rescued after flood warnings issued
- 3 Headteacher 'very proud' of 'healthy and balanced' free school meal hampers
- 4 'Heavy snow' expected across Hertfordshire from tomorrow
- 5 Police appeal for public information after puppy found dead on A414
- 6 Knife reportedly used to rob man in his 20s outside Co-op ATM
- 7 Officer injured and music equipment and alcohol seized after party
- 8 Party organiser fined £10,000 after 150 people attend gathering
- 9 Old school gym demolished to make way for new facility
- 10 Multiple fines issued to partygoers at 'dangerous' music event
It's easier (and cheaper) for a web designer to build a site with your industry, search terms, type of content in mind at the outset rather than have to change it or modify it after launch.
• Mobile first.
When looking at designs/layouts, look at the mobile view first… too many of your customers use a mobile phone for it not to be your 'default' view:
• Go Pro.
If in any doubt go with a reputable web design agency who can show you a portfolio of work from businesses like you… some things just shouldn't be left in the hands of mates from the pub.
We have some experience in this area; we've got quite good at making websites that work for businesses – websites that drive results. If you want to know more, contact us on 03331 365390 or email firstname.lastname@example.org