Veolia name change a waste of money

SIR – I enjoyed the feature on the nonsensical change of name from Three Valleys Water to Veolia, which, to me sounds, reminiscent of a 1950s face cream. Like many people I was incensed by the waste of time and money on this rebranding exercise,

SIR - I enjoyed the feature on the nonsensical change of name from Three Valleys Water to Veolia, which, to me sounds, reminiscent of a 1950s face cream.

Like many people I was incensed by the waste of time and money on this rebranding exercise, particularly in view of my own grievance with this company. Despite repeated phone calls, they still persist in addressing all communications to my late husband - who died seven years ago!

So, they can spend millions changing their own name, but can't manage to change one entry in a database.

You won't be surprised to learn that whenever I tried to ring them last week, I was unable to get through!


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Janet Hamer,

The Ryde, Hatfield.

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