Smirnoff Nightlife Exchange Project brings Miami experience to Hatfield
PUBLISHED: 20:40 11 March 2011 | UPDATED: 08:30 14 March 2011
MIAMI’S hottest nightlife comes to a Hatfield club later this month.
The awe-inspiring Smirnoff Nightlife Exchange Project arrives at the University of Hertfordshire on Friday, March 25.
Leading the party will be one of Miami’s finest DJ talents – Damaged Goods, aka Obi Tawil.
After the global success of the ground-breaking Smirnoff Nightlife Exchange Project, which saw the world swap nights on November 27 last year, the Smirnoff team is bringing the best of Miami’s nightlife to Hertfordshire for a memorable night of music, cocktails and partying.
Taking place at the Forum entertainment complex in College Lane, this unique event is the first stop of the Smirnoff Nightlife Exchange Project – Miami Tour, which will see the Miami experience land in three UK towns.
Ensuring a truly unforgettable night, guests can expect a performance on the Miami Live sound stage from one of the hottest DJs of the Miami scene – Damaged Goods, who will be jetting in especially for the one-off shows.
A true pioneer of the dance music scene, Damaged Goods has gained a reputation as one of the leading DJs in Miami with his residency at infamous nightclub Mansion, as well as regularly playing the Miami Winter Music Conference.
Party-goers can expect a mash-up of dancefloor fillers spanning the cream of electro, house, hip-hop, dubstep and trance.
Clubbers will also be able to sample an authentic taste of Miami as they enjoy delicious Smirnoff Miami Mule cocktails and kick back and relax at the luxury lounge bar.
If Nikki Beach is more your style, experience palm trees overhead in the main room before embracing Little Havana, notorious for Latino dancers and carnival entertainment.
As well as Hatfield, Edinburgh will also get a taste of Miami, plus an additional town to be decided by a public vote.
Neil Skinner, marketing manager for Smirnoff in Britain, said: “The Smirnoff Nightlife Exchange Project is without doubt our biggest and most ambitious activity to date.
“The Smirnoff Co. has been on a mission to seek out the most extraordinary and one-of-a-kind nightlife experiences, and with our global approach to finding the best the world has to offer, we are very pleased with the result.
“Having listened to what our fans want, we are now very happy to be rolling out the resulting Miami event to three UK towns, spreading the extraordinary experience throughout Great Britain.”
The unique Miami event has been created from nightlife elements as voted for by the US public.
Last November, these ideas were exchanged for the very best of Britain’s homegrown nightlife, as voted for by the public and curator Zane Lowe.
Once all of the suggestions were in, BBC Radio 1 DJ Zane selected the ones that best represented the nation’s vibrant and varied nightlife.
These ingredients were then packed into a crate for Miami to experience when the world swapped nights in the epic finale on November 27, with the likes of Zane, rapper Example and Jaguar Skills taking to the Miami Live stage in London for an incredible club night.