Smirnoff Nightlife Exchange Project brings Miami experience to Hatfield

PUBLISHED: 20:40 11 March 2011 | UPDATED: 08:30 14 March 2011

Miami will be coming to the Forum in Hatfield

Miami will be coming to the Forum in Hatfield


MIAMI’S hottest nightlife comes to a Hatfield club later this month.

Damaged Goods

The awe-inspiring Smirnoff Nightlife Exchange Project arrives at the University of Hertfordshire on Friday, March 25.

Leading the party will be one of Miami’s finest DJ talents – Damaged Goods, aka Obi Tawil.

After the global success of the ground-breaking Smirnoff Nightlife Exchange Project, which saw the world swap nights on November 27 last year, the Smirnoff team is bringing the best of Miami’s nightlife to Hertfordshire for a memorable night of music, cocktails and partying.

Taking place at the Forum entertainment complex in College Lane, this unique event is the first stop of the Smirnoff Nightlife Exchange Project – Miami Tour, which will see the Miami experience land in three UK towns.

Smirnoff Nightlife Exchange Project

Ensuring a truly unforgettable night, guests can expect a performance on the Miami Live sound stage from one of the hottest DJs of the Miami scene – Damaged Goods, who will be jetting in especially for the one-off shows.

A true pioneer of the dance music scene, Damaged Goods has gained a reputation as one of the leading DJs in Miami with his residency at infamous nightclub Mansion, as well as regularly playing the Miami Winter Music Conference.

Party-goers can expect a mash-up of dancefloor fillers spanning the cream of electro, house, hip-hop, dubstep and trance.

Clubbers will also be able to sample an authentic taste of Miami as they enjoy delicious Smirnoff Miami Mule cocktails and kick back and relax at the luxury lounge bar.

If Nikki Beach is more your style, experience palm trees overhead in the main room before embracing Little Havana, notorious for Latino dancers and carnival entertainment.

As well as Hatfield, Edinburgh will also get a taste of Miami, plus an additional town to be decided by a public vote.

Neil Skinner, marketing manager for Smirnoff in Britain, said: “The Smirnoff Nightlife Exchange Project is without doubt our biggest and most ambitious activity to date.

“The Smirnoff Co. has been on a mission to seek out the most extraordinary and one-of-a-kind nightlife experiences, and with our global approach to finding the best the world has to offer, we are very pleased with the result.

“Having listened to what our fans want, we are now very happy to be rolling out the resulting Miami event to three UK towns, spreading the extraordinary experience throughout Great Britain.”

The unique Miami event has been created from nightlife elements as voted for by the US public.

Last November, these ideas were exchanged for the very best of Britain’s homegrown nightlife, as voted for by the public and curator Zane Lowe.

Once all of the suggestions were in, BBC Radio 1 DJ Zane selected the ones that best represented the nation’s vibrant and varied nightlife.

These ingredients were then packed into a crate for Miami to experience when the world swapped nights in the epic finale on November 27, with the likes of Zane, rapper Example and Jaguar Skills taking to the Miami Live stage in London for an incredible club night.

1 comment

  • When do the people of Miami get the Hatfield experience? As this is a "nightlife exchange" it only seems fair to me.... I'd propose they down half a bottle Asda Vodka and a few wife beaters before going out. While we re-create the Town Inn where they can finish up the night with the traditional Hatfield special of flat beer and apple sourz while listening to some rubbish "DJ" playing last decades hits at ear splitting volume. Followed by a Hatfield Best Kebab and a good old fashioned 20 man brawl to finish the night.

    Report this comment


    Monday, March 14, 2011

More news stories

41 minutes ago

Pickpockets distracted a pensioner at the bus station in Welwyn Garden City yesterday, taking her bank card and stealing hundreds of pounds.

56 minutes ago

A Welwyn Garden City-based charity has been nominated for the chance to receive a grant of up to £25,000 but is relying on Welwyn Hatfield residents to vote for them.


It’s a rare opportunity to get a flight in an air ambulance without the downside of being seriously ill – so I didn’t need asking twice to take up the offer.

Yesterday, 17:42

Inspired by Sunday’s Welwyn 10k? Then sign up for the Willow 10k in Hatfield.

Most read stories

Local business directory

Hertfordshire's trusted business finder

Show Job Lists

Digital Edition

Read the Welwyn Hatfield Times e-edition E-edition

Newsletter Sign Up

Sign up to receive our regular email newsletter