Welwyn Garden City’s former Shredded Wheat factory changes hands
PUBLISHED: 15:50 21 June 2017 | UPDATED: 15:54 21 June 2017
Development of the landmark former Shredded Wheat Factory in central Welwyn Garden City is likely to start soon as it has been bought by two allied property businesses.
Supermarket giant Tesco has sold the former factory off Broadwater Road, including the listed silos building, to Hertfordshire-based Plutus Estates and B3Living.
After years of debate and uncertainty, Tesco recently won planning permission for an 850-home mainly residential development, preserving the former factory’s key architectural features.
John West, development manager for Plutus Estates, said: “This is a hugely important site for Welwyn Garden City and we will deliver an outstanding scheme in the spirit of the work undertaken by Tesco.
“They created an excellent proposal for the site and we are delighted to be moving forward from there with the vision to create much needed homes for sale and for rent.
“We are building our professional team and look forward to working closely with the council, residents and local businesses as we bring develop our proposals.
“We are determined to echo the original principles on which Welwyn Garden City was founded combining the benefits of healthy living and industry.
“Our immediate aim is to conclude site clearance with the Environment Agency and demolish the non-listed buildings so that development can start shortly.”
Steven Tarry, development and asset management director for B3Living said: “B3Living are delighted to be part of this exciting project on such an iconic site.
“We have a solid reputation as a housing association and developer and plan to build over 700 new homes in Hertfordshire and Essex by 2022 to help solve the housing crisis.”
Tesco communications director George Gordon said: “Welwyn Garden City is our home and we take a keen interest in the future success and prosperity of the town. We are delighted therefore to have completed a sale that will allow development and regeneration to come forward at such a key site.”