Hot weather causes ticket sales to plummet at Welwyn Garden City entertainment venue
PUBLISHED: 08:59 05 September 2018 | UPDATED: 13:04 05 September 2018
The total number of tickets sold across businesses at Welwyn Garden City’s CW Entertainment has dropped by nearly a quarter, latest figures have revealed.
The Campus West facility, which includes the cinema, Rollercity, and Soft Play City, sold 50,616 tickets between April and June this year compared to 64,905 in 2017, according to a council report.
Explaining the 22 per cent fall, officers wrote: “The first quarter has been one the quietest trading periods for a number of years, with exceptionally warm weather and the lack of a quality film product to attract customers resulting in low ticket sales.”
They said that has had a knock-on effect on food and drink sales, and shows how weather-dependant the business is.
However, the percentage of customers satisfied with all the services offered has shot up from 69.73 per cent last year to 94.27 per cent.
It follows a rejig last year, and officers said the change is testament to the front of house team’s hard work.
Customers’ perceived value for money has also risen from 71.06 per cent last year to 86.46 per cent.
“The improved score is now starting to align itself with the customer satisfaction score,” officers added.