New traffic management plan for events at Hatfield House ‘will boost the economy’

PUBLISHED: 08:00 25 February 2018 | UPDATED: 10:37 25 February 2018

The Game Fair at Hatfield House

The Game Fair at Hatfield House

The Game Fair

A new traffic management plan for major events at Hatfield House will help ‘minimise disruption’ and also ‘boost the economy’.

The Game Fair's MD James Gower. The Game Fair's MD James Gower.

The Game Fair has received funding to develop the plan, which can be used for all future events taking place at the Hertfordshire stately home.

This will benefit the local and wider economy by encouraging business to Hertfordshire.

Thanks to a financial contribution from Hertfordshire Local Enterprise Partnership (LEP), the new traffic plan, developed in conjunction with Welwyn Hatfield Council, aims to reduce disruption when countryside festival The Game Fair returns to the county next year.

It also aims to maximise The Game Fair’s economic impact on the region when the three-day annual countryside event returns to Hatfield House from July 26 to July 28, 2019.

The start of The 2017 Game Fair festival held at Hatfield House in Hertfordshire. The start of The 2017 Game Fair festival held at Hatfield House in Hertfordshire.

Adam Wood, infrastructure delivery manager at Hertfordshire LEP, said: “The Game Fair has been a big success and is a great asset for Hatfield and Hertfordshire as a whole.

“The idea behind the funding is to look at what the future traffic implications are likely to be, before it returns in 2019, and to identify what measures can be put in place to minimise any disruption.

“If there are improvements that need to be made they can be carried out in good time.”

The detailed plan will also provide a model for other events taking place at Hatfield House.

Attracting well over 100,000 visitors to Hatfield House in 2017, The Game Fair generated around £30million for the regional and wider economy, with £2million of that spent on accommodation in the local area.

The event has strong Hertfordshire roots and employs 20 people in Hatfield.

James Gower, managing director of The Game Fair, said: “Dates have been secured at Hatfield House until 2021, displaying our long-term commitment to the region.

“This traffic plan will boost the economy of Hertfordshire by attracting future events to Hatfield House and reduce the disruption and impact of these events to locals and the wider area.”

The Game Fair 2018 is being held at Ragley Hall in Warwickshire from Friday, July 27 to Sunday, July 29, before returning to Hatfield in 2019.

• For more information on Hertfordshire LEP visit

• For more on The Game Fair, visit or follow The Game Fair on Facebook at

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